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About SeaLead

A global shipping line dedicated to improving international trade

At SeaLead, we aim to provide easy and flexible solutions to improve trade across countries, companies and people. We specialise in container shipping and liner services that facilitate the movement of goods in and between emerging markets and major economies.

We initially started by purchasing slots on various main liner operator and feeder services to respond to the demand from NVOCC customers. Since then, we have evolved from a one-vessel operation into a globally-recognised business with a modern fleet, equipped with the latest technologies.
Our services
How can we help you?

Our fundamental principles

Our vision

To be a leading-edge trade facilitator.

Our mission

To innovate and improve as a trade facilitator, to always be the customer’s first choice.

Our values

Customer Excellence
Partnership
Reliability
Trust

Our company culture

Our history and continuing efforts

Even though we are a young company, SeaLead is already recognised as a leading and progressive shipping line in the industry, delivering cargo all over the world on behalf of its customers.

2017: The start of our journey

SeaLead, officially launched in 2017, began by offering feeder services in the Red Sea.

2018: Expanded feeder services

To better meet customer needs, we expanded our feeder services to the Middle East region.

2020 – Introduced long-haul services

SeaLead commenced long-haul services connecting China and the Middle East.

2021 – Launched East Asia – West USA service

We introduced a new liner service connecting ports in East Asia with the U.S. West Coast.

2022 – Introduced two new shipping routes

We expanded services with two additional routes: East Asia to the U.S. East Coast, China to Australia, and introduced the MEDSA service.

2023 – Continued expansion

We continued our expansion by opening offices in India, Malaysia, and Türkiye.

2024 – Entered new markets and achieved major milestones

We entered new markets: UAE, Philippines, Pakistan, South Korea, and the U.S. Expanded operations in Spain, Türkiye, Morocco, India, and Djibouti. Launched five new routes. Achieved 13th position in the Alphaliner Global League of Carriers. Moved to a new headquarters in Singapore. Marked key milestones, organisational enhancements, and new ownership.

2025 - Expanded network to 47 countries

Introduced new liner services connecting the Mediterranean to the U.S. East Coast and Asia to Mexico.

Members of the Board

Our people have decades of experience working in the industry and servicing large and small customers across the globe.

SC Chan

Mr. SC Chan brings over 35 years of maritime-related experience, beginning his career at sea and earning his master mariner qualification in 1987. He then joined OOCL, where he held various positions, including Regional Managing Director of OOCL Singapore, overseeing operations across more than 30 countries in Southeast Asia, Africa, South Asia, and West Asia. Mr. SC Chan also served as Chief Executive Officer of China Sonangol Group, leading the company in diverse sectors such as oil and gas, industrial infrastructure, mining, real estate, commodities, and transportation.

Joachim Schlotfeldt

With over 40 years of experience in the maritime industry, Mr. Joachim Schlotfeldt began his career at Hapag-Lloyd in 1979. He held key roles across various regions, including Hamburg, Taiwan, Japan, Singapore, Spain, Portugal, and China. He served as Managing Director for Asia region (headquartered in Singapore) Europe region (headquartered in Hamburg). Between 2018 to 2022, he was a Member of the Executive Board of Hapag-Lloyd AG, overseeing personnel, procurement, and processes.

Kim Young So

Mr. Kim Young So has a rich background in business and finance, starting his career with KPMG Korea as a Senior Consultant and then moving to Banque Paribas as a Manager in corporate banking in 1989. He joined Dow Chemical Korea Ltd in 1992 as a Credit Manager and became Treasurer in 1994. In 1996, he was appointed as General Manager at Hanjin Shipping Co. Ltd., and later promoted to Regional Managing Director for Southeast and West Asia. Since 2009, he has been the Executive Managing Director of Braintrust Partner Co., Ltd. Mr. Kim also served on the Board of Directors of Westport Holdings, Malaysia, for 9 years until 2023.

Subhangshu Dutt

Captain Subhangshu Dutt has over three decades of experience in the shipping industry. He is currently the Director of OM Maritime Pte Ltd. in Singapore, focusing on consultancy, education, and shipbroking. Previously, he was Director of Krishnapatnam Port Pte Ltd. and Chief Executive Officer / Director of Pacific Shipping Trust, where he led the company through a successful IPO in 2006. He also held senior management roles at Pacific International Lines. Captain Dutt is Chairman of the Institute of Chartered Shipbrokers (Singapore branch) and has held various significant positions in industry bodies.

Martin Kaalund

Mr. Martin Kaalund has over 20 years of experience in financial management, business leadership, and corporate strategy. Since 2020, he has served as Global Chief Financial Officer of House of Shipping in Dubai, overseeing finance functions including accounting, audit, treasury, and investor relations. Previously, he was Chief Executive Officer and Chief Financial Officer at B-Eye Solutions LLC, Vice President – Accounts for United Arab Shipping Company (UASC), and Chief Financial Officer UK & Ireland for Maersk Logistics / DAMCO Group. Earlier in his career, he held finance management roles with Maersk Line and Maersk Group. Martin holds a Master of Science and a Bachelor of Science in Business Administration and Commercial Law from Copenhagen Business School, and a Diploma in Financial and Management Accounting (ACCA) from UAE.

Suleyman Avci

Suleyman Avcı has over 30 years of experience in the maritime industry. His diverse experience in shipping and global expansion makes him an asset to the organization. Suleyman was the Managing Director of Arkas Line before taking on the role of Chief Business Development officer at Arkas Group and subsequently as Chief Operating Officer in MAS Shipping in Dubai before joining SeaLead. Suleyman holds a Bachelor’s Degree in Electronics Engineering from Turkish Naval Academy.

Bernd Meyer
With more than 20 years of experience in business development, Bernd joins from Agility, where he was responsible for commercial activities in North Asia. Prior to that, his roles included executive and management positions in several companies in the Asia Pacific region, Europe and North America.

Global Management Team

Suleyman Avci

Suleyman has over 30 years of experience in the maritime industry. Suleyman was the Managing Director of Arkas Line before taking on the role of Chief Business Development officer at Arkas Group and subsequently as Chief Operating Officer in MAS Shipping in Dubai, UAE, before joining SeaLead as Global Chief Executive Officer. Suleyman holds a bachelor’s degree in Electronics Engineering from Turkish Naval Academy.

Cho Kit Wei

Kit has 20 years of experience in Shipping specializing in Network Planning, Feeder Solutions and Business Development. He held the position of General Manager in Simatech Shipping and subsequently in Pendulum Express Lines before joining SeaLead. Our Chief Operations Officer graduated from National University of Singapore and is fluent in English, Chinese and three other dialects.

Doreen Yeo
With more than 19 years in Trade Development, Doreen had joined from CMA CGM, leading some of top developments and responsible for Trade activities. This includes Europe, Mediterranean, USA, Oceania, the Middle East Gulf, and India trade sectors.Doreen has joined SeaLead as the General Manager of Global Trade, and has since, resumed the role of Chief Commercial Officer.
Sonia Vaswani

Sonia has over 20 years’ experience within the Maritime Industry. Before joining SeaLead, Sonia worked as Head of Human Resources for BW LPG. Prior to that, Sonia held various HR roles within the A.P. Moller – Maersk Group. Sonia holds a Master of Business Administration from the University of Leicester.

Alok Nautiyal

Alok boasts a wealth of experience in finance and strategic management, having worked with companies such as Continental Palms Pte. Ltd., Orient Express Lines (S) Pte. Ltd., and N M Raiji and Co., Bombay. He joins SeaLead as the Global Director – Finance, to drive the company’s financial performance and strategic growth.

Bernd Meyer

With more than 20 years of experience in business development, Bernd joins from Agility, where he was responsible for commercial activities in North Asia. Prior to that, his roles included executive and management positions in several companies in the Asia Pacific region, Europe and North America.

Antonio Esposito

Antonio has a rich maritime career with over 30 years of experience in various management positions. Before joining SeaLead, Antonio was Operations Manager of Emes Feedering. He has led strategic activities, overseeing vessel operations, bunker purchases, fleet supervision, cargo claims, surveys, and optimizing voyage efficiency with a focus on quality service and integrity. Antonio holds a Class 4 Master’s license and a Vessel Surveyor license.

Thaddeus Choo

With over 30 years of experience in the maritime industry, Mr. Thaddeus Choo, a Master Mariner with a Diploma in Nautical Science from Singapore Polytechnic, began his career at OOCL in 1991. He has held key roles across various regions, including Singapore, Iran, and the UAE. Mr. Choo served as Managing Director for OOCL India and Pakistan, expanding business operations significantly in both countries. Since 2017, he has been the Head of Marine Operation at OOCL Limited in Hong Kong, overseeing global marine operations. 

Oliver Ho
Oliver has over 20 years’ experience in many areas of containerized trade. Before joining SeaLead, he worked for Florens as General Manager and held various managerial positions in two international container liners, CSAV & Emirates Shipping Line. Oliver holds a Bachelor’s Degree in Economics from Hong Kong University of Science & Technology, and a Master’s Degree in International Shipping & Transport Logistics from The Hong Kong Polytechnic University.

Regional Management Team

Shiva Mahadevan
Mark Lee
Kadir Oruc

Modern equipment for all requirements

Whether you have oversized cargo or require a refrigerated environment, at SeaLead we understand the needs of our customers and handle all cargo with care. We have invested in modern equipment, ranging from 20′ or 40′ containers, dry, reefer, and special equipment to provide you with the options you require. Our knowledgeable and skilled staff is ready to tailor a solution to your needs. Get in touch and see how you can benefit from working with SeaLead.

Facts & figures

SeaLead has grown rapidly with our decisiveness, flexibility, and a strong team of dedicated, motivated and highly qualified staff.

Why choose SeaLead?

Our Commitment to Sustainability

We believe that all shipping lines have a responsibility to contribute to the sustainability of the planet. With this in mind, we are dedicated to making meaningful commitments to ensure we play a role in building a sustainable future. 

We work closely with our customers to minimise our impact wherever possible. A key part of our sustainability efforts is ensuring that we create a positive influence on the communities where we operate.  

 

 

Our quality, health & safety promise

Ensuring the safety of our employees and your cargo is our main focus, while maintaining the highest levels of quality and reliability.
As an industry that has the potential to have a significant impact on the environment, we aim to safeguard the health and safety of every employee, customer, partner, and location we operate in. We take all the necessary measures to ensure that everyone is aware of the responsibility to themselves, to their colleagues, and to the environment.
Our minimum standard is to comply with all national applicable laws and we train, where appropriate, partners and contractors to reduce risk to all.

Serving the needs of various industries

At SeaLead, we cater to the various needs of many different types of business and industries, including Retail, Fashion, Automotive, FMCG, Technology, Agriculture, Chemicals, and many more. In addition, you can rely on us for your out-of-gauge, breakbulk, dry, dangerous or temperature-sensitive cargo.
Cargo solutions

 

Our people are our most important assets

Our team consists of highly experienced people who are on a mission to simplify international trade and facilitate our customers with flexible, reliable and timely services. 

We care about the details and we are willing to take the extra step for the benefit of our partners and industry. Given the nature of global shipping, our people are experienced and very conscious of the importance of the environment and safety.

Our solutions

View all solutions

Help us move trade forward

Are you passionate about helping trade move forward, eager to share your ideas and keen to make a difference? Do you want to work in work in a challenging and constantly evolving industry and help us improve our services towards our highly valued customers? Are you seeking to work in a rewarding environment with a company that cares about your work-life balance? Then read on! 

We are always looking for enthusiastic and driven people. Come join us on our journey in simplifying international trade among major economies and between emerging markets worldwide. 

Careers

 

Would you like to know more?

Please fill out the contact form and we will get back to you soon. If you are looking for shipping rates, kindly visit our Request a quote page.

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© 2025 SeaLead Shipping Pte Ltd. All rights reserved.

Privacy policy | Terms of use | Terms of transport | Supplier code of conduct